Companies want to understand the audience response to their advertisement campaign before it is launched on different media. You are asked your openness to this method of response when you register to get paid to take surveys online. At this stage, the ad agency and company have together come up with a communication that conveys an intended message. Does this message cater to a real customer need? A car company may try to convey the message that the car is an excellent for off-road travel. Does the advertisement convey this message as intended? You will find yourself part of the population who is asked to convey to the advertiser your understanding of what the advertisement is trying to convey.

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